A call to embrace qualitative research in haematology journals

We write as an international group of qualitative researchers working within haematology. We commend Prasanna Ananth and colleagues for their expert recommendations on conducting and appraising qualitative research, including five pillars that support best practice in qualitative studies.1 Quantitative research can tell us what and how much, but qualitative and mixed methods studies help explain why. These approaches are essential for creating and evaluating interventions that work in real-world contexts. Many qualitative methodologies also amplify seldom-heard voices and support the co-production of knowledge with people with lived experience